Alfred Hitchcock Presents

Alfred Hitchcock Presents is a 3DO game that feeds of famous name of Alfred Hitchcock. Surprisingly though the game itself has little to do with a mystery/thriller theme we usually connect with master Hitchcock. The game is unoriginal take on the classic game Memory. You are overturning cards and try to match pairs. When you are successful, a clip of Alfred Hitchcock talking is revealed. Nothing more, nothing less. It was developed by Toyota, the car manufacturer. This leads me to believe the game was made somehow as a promotional effort but the connection is eluding me completely. Hitchcock, Toyota, Memory? It doesn’t make any sense! Maybe there is a hidden message that I cannot decipher as I do not speak Japanese or it is some sort of practical joke.